{"id":15336,"date":"2025-04-03T16:18:08","date_gmt":"2025-04-03T08:18:08","guid":{"rendered":"https:\/\/www.dtgf.net\/?p=15336"},"modified":"2025-04-01T16:47:30","modified_gmt":"2025-04-01T08:47:30","slug":"4a%e5%b9%bf%e5%91%8a%e5%85%ac%e5%8f%b8%ef%bc%9a%e4%bb%8e%e5%93%81%e7%89%8c%e7%ad%96%e7%95%a5%e5%88%b0%e6%95%88%e6%9e%9c%e8%bd%ac%e5%8c%96%e7%9a%84%e4%b8%80%e7%ab%99%e5%bc%8f%e8%a7%a3%e5%86%b3%e6%96%b9","status":"publish","type":"post","link":"https:\/\/www.dtgf.net\/15336.html","title":{"rendered":"4A\u5e7f\u544a\u516c\u53f8\uff1a\u4ece\u54c1\u724c\u7b56\u7565\u5230\u6548\u679c\u8f6c\u5316\u7684\u4e00\u7ad9\u5f0f\u89e3\u51b3\u65b9\u6848"},"content":{"rendered":"

\u5728\u8fd9\u4e2a\u4fe1\u606f\u7206\u70b8\u3001\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0c\u54c1\u724c\u63a8\u5e7f\u7684\u91cd\u8981\u6027\u6108\u52a0\u51f8\u663e\u3002\u5982\u4f55\u6709\u6548\u6293\u4f4f\u6d88\u8d39\u8005\u7684\u773c\u7403\u3001\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u4e0e\u7f8e\u8a89\u5ea6\uff0c\u5df2\u6210\u4e3a\u5404\u5927\u4f01\u4e1a\u5171\u540c\u9762\u4e34\u7684\u6311\u6218\u3002\u5728\u8fd9\u80cc\u540e\uff0c\u4e00\u4e9b\u4f18\u79c0\u7684\u5e7f\u544a\u516c\u53f8\u4ee5\u5176\u667a\u6167\u4e0e\u521b\u610f\uff0c\u52a9\u529b\u54c1\u724c\u7684\u84ec\u52c3\u53d1\u5c55\uff0c\u800c\u5176\u4e2d\uff0c4A\u5e7f\u544a\u516c\u53f8\u66f4\u662f\u4e1a\u754c\u7684\u4f7c\u4f7c\u8005\uff0c\u51ed\u501f\u5176\u4e13\u4e1a\u6c34\u5e73\u4e0e\u521b\u610f\u7cbe\u9ad3\uff0c\u4e3a\u54c1\u724c\u63d0\u4f9b\u5168\u9762\u800c\u6df1\u5ea6\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n

\u4e00\u3001\u4ec0\u4e48\u662f4A\u5e7f\u544a\u516c\u53f8\uff1f<\/strong><\/p>\n

\u201c4A\u201d\u8d77\u6e90\u4e8e\u201cAmerican Association of Advertising Agencies\u201d\uff0c\u5373\u7f8e\u56fd\u5e7f\u544a\u4ee3\u7406\u516c\u53f8\u534f\u4f1a\u3002\u8fd9\u4e2a\u8bcd\u4e0d\u4ec5\u662f\u4e00\u4e2a\u54c1\u724c\u7684\u4ee3\u8868\uff0c\u66f4\u662f\u5168\u7403\u5e7f\u544a\u884c\u4e1a\u4e13\u4e1a\u6807\u51c6\u7684\u6807\u6746\u3002\u5728\u4e2d\u56fd\uff0c4A\u5e7f\u544a\u516c\u53f8\u6307\u7684\u662f\u8d44\u8d28\u96c4\u539a\u3001\u521b\u610f\u72ec\u7279\u3001\u6280\u672f\u8fc7\u786c\u7684\u4f17\u591a\u5e7f\u544a\u4ee3\u7406\u516c\u53f8\uff0c\u627f\u62c5\u7740\u54c1\u724c\u6218\u7565\u3001\u5e7f\u544a\u7b56\u5212\u3001\u5a92\u4f53\u8d2d\u4e70\u7b49\u591a\u9879\u7efc\u5408\u6027\u670d\u52a1\u3002<\/p>\n

\u4e8c\u30014A\u5e7f\u544a\u516c\u53f8\u7684\u72ec\u7279\u4f18\u52bf<\/strong><\/p>\n

1. \u4e13\u4e1a\u56e2\u961f<\/strong><\/p>\n

4A\u5e7f\u544a\u516c\u53f8\u901a\u5e38\u6c47\u805a\u4e86\u4e00\u6279\u5177\u6709\u4e30\u5bcc\u884c\u4e1a\u7ecf\u9a8c\u7684\u5e7f\u544a\u4eba\u624d\uff0c\u5305\u62ec\u7b56\u5212\u3001\u8bbe\u8ba1\u3001\u5a92\u4ecb\u7b49\u4e13\u4e1a\u4eba\u58eb\u3002\u8fd9\u4e9b\u4e13\u4e1a\u4eba\u624d\u6df1\u8c19\u5e02\u573a\u4e0e\u6d88\u8d39\u8005\u5fc3\u7406\uff0c\u80fd\u591f\u6839\u636e\u4e0d\u540c\u5ba2\u6237\u7684\u9700\u6c42\u5236\u5b9a\u6700\u5177\u9488\u5bf9\u6027\u7684\u8425\u9500\u7b56\u7565\u3002\u4f8b\u5982\uff0c\u67d0\u77e5\u540d\u670d\u88c5\u54c1\u724c\u5728\u4e0e\u67d04A\u5e7f\u544a\u516c\u53f8\u5408\u4f5c\u540e\uff0c\u51ed\u501f\u7cbe\u51c6\u7684\u5e02\u573a\u5b9a\u4f4d\u4e0e\u521b\u610f\u8bbe\u8ba1\uff0c\u4ee4\u4ea7\u54c1\u9500\u91cf\u7ffb\u500d\u3002<\/p>\n

2. \u521b\u610f\u65e0\u9650<\/strong><\/p>\n

\u5e7f\u544a\u7684\u6838\u5fc3\u5728\u4e8e\u521b\u610f\uff0c\u800c\u8fd9\u6b63\u662f4A\u5e7f\u544a\u516c\u53f8\u7684\u5f3a\u9879\u3002\u5b83\u4eec\u62e5\u6709\u72ec\u7279\u7684\u521b\u610f\u751f\u6210\u673a\u5236\uff0c\u4ece\u5e02\u573a\u8c03\u7814\u5230\u521b\u610f\u53d1\u60f3\uff0c\u6574\u4e2a\u8fc7\u7a0b\u7ecf\u8fc7\u4e25\u8c28\u7684\u5206\u6790\u4e0e\u8bbe\u8ba1\uff0c\u786e\u4fdd\u6bcf\u4e00\u6761\u5e7f\u544a\u66f4\u80fd\u6253\u52a8\u76ee\u6807\u53d7\u4f17\u3002\u6bd4\u5982\uff0c\u67d0\u6b3e\u65b0\u996e\u6599\u7684\u5e7f\u544a\u57284A\u516c\u53f8\u624b\u4e2d\uff0c\u901a\u8fc7\u7cbe\u5f69\u7684\u6545\u4e8b\u60c5\u8282\u4e0e\u5e7d\u9ed8\u7684\u8868\u73b0\u65b9\u5f0f\uff0c\u8fc5\u901f\u5f15\u7206\u4e86\u7ebf\u4e0a\u7ebf\u4e0b\u7684\u70ed\u6f6e\uff0c\u6210\u4e3a\u4e1a\u754c\u4f73\u8bdd\u3002<\/p>\n

3. \u6574\u4f53\u670d\u52a1<\/strong><\/p>\n

\u4e0e\u4e13\u6ce8\u4e8e\u5355\u4e00\u9886\u57df\u7684\u5e7f\u544a\u516c\u53f8\u4e0d\u540c\uff0c4A\u5e7f\u544a\u516c\u53f8\u63d0\u4f9b\u4ece\u54c1\u724c\u7b56\u5212\u3001\u521b\u610f\u8bbe\u8ba1\u5230\u5a92\u4f53\u6295\u653e\u7684\u5b8c\u6574\u670d\u52a1\u94fe\u6761\uff0c\u786e\u4fdd\u54c1\u724c\u5728\u5404\u4e2a\u6e20\u9053\u7684\u58f0\u97f3\u4e00\u81f4\u6027\u3002\u8fd9\u79cd\u4e00\u7ad9\u5f0f\u670d\u52a1\u8ba9\u5ba2\u6237\u7684\u54c1\u724c\u4f20\u64ad\u66f4\u52a0\u9ad8\u6548\uff0c\u907f\u514d\u4e86\u4fe1\u606f\u7684\u5272\u88c2\u4e0e\u6df7\u4e71\u3002<\/p>\n

4. \u56fd\u9645\u89c6\u91ce<\/strong><\/p>\n

\u5f88\u591a4A\u5e7f\u544a\u516c\u53f8\u5728\u5168\u7403\u8bbe\u6709\u5206\u652f\uff0c\u80fd\u591f\u501f\u52a9\u56fd\u9645\u8d44\u6e90\u548c\u89c6\u91ce\uff0c\u4e3a\u54c1\u724c\u63d0\u4f9b\u521b\u65b0\u524d\u77bb\u7684\u5e7f\u544a\u65b9\u6848\u3002\u4f8b\u5982\uff0c\u5728\u4e00\u6b21\u56fd\u9645\u8425\u9500\u6d3b\u52a8\u4e2d\u67d0\u54c1\u724c\u76844A\u5e7f\u544a\u516c\u53f8\u901a\u8fc7\u501f\u7528\u5168\u7403\u6210\u529f\u6848\u4f8b\uff0c\u7ed3\u5408\u672c\u5730\u5e02\u573a\u6587\u5316\uff0c\u6210\u529f\u63d0\u5347\u4e86\u54c1\u724c\u5728\u533a\u57df\u5e02\u573a\u7684\u5f71\u54cd\u529b\u3002<\/p>\n

\u4e09\u30014A\u5e7f\u544a\u516c\u53f8\u56db\u5927\u7ecf\u5178\u6848\u4f8b<\/strong><\/p>\n

\u8010\u514b\u2014\u2014\u201cJust Do It\u201d<\/strong><\/p>\n

\u8010\u514b\u7684\u201cJust Do It\u201d\u5e7f\u544a\u8bed\u4e0d\u4ec5\u6df1\u5165\u4eba\u5fc3\uff0c\u66f4\u662f\u4e00\u79cd\u6fc0\u52b1\u7cbe\u795e\u7684\u8c61\u5f81\u3002\u8fd9\u80cc\u540e\u7684\u6210\u529f\uff0c\u6b63\u662f4A\u5e7f\u544a\u516c\u53f8\u901a\u8fc7\u5bf9\u6d88\u8d39\u8005\u5fc3\u7406\u7684\u6df1\u523b\u6d1e\u5bdf\uff0c\u521b\u9020\u51fa\u6fc0\u52a8\u4eba\u5fc3\u7684\u54c1\u724c\u60c5\u611f\u4e0e\u7406\u5ff5\u7684\u7ed3\u679c\u3002<\/p>\n

\u53ef\u53e3\u53ef\u4e50\u2014\u2014\u201c\u5206\u4eab\u53ef\u4e50\u201d<\/strong><\/p>\n

\u53ef\u53e3\u53ef\u4e50\u901a\u8fc7\u4e2a\u6027\u5316\u74f6\u8eab\u8bbe\u8ba1\u4e0e\u793e\u4ea4\u5a92\u4f53\u4f20\u64ad\uff0c\u5229\u75284A\u5e7f\u544a\u516c\u53f8\u5168\u65b9\u4f4d\u7684\u521b\u610f\u7b56\u7565\uff0c\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u54c1\u724c\u7684\u66dd\u5149\u5ea6\uff0c\u66f4\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u8d77\u6df1\u5c42\u6b21\u7684\u60c5\u611f\u8fde\u63a5\uff0c\u8ba9\u201c\u5206\u4eab\u53ef\u4e50\u201d\u6210\u4e3a\u5f7c\u6b64\u5206\u4eab\u5feb\u4e50\u7684\u8c61\u5f81\u3002<\/p>\n

\u82f9\u679c\u2014\u2014\u201cThink Different\u201d<\/strong><\/p>\n

\u82f9\u679c\u7684\u201cThink Different\u201d\u4e0d\u4ec5\u662f\u54c1\u724c\u5f62\u8c61\u7684\u5851\u9020\uff0c\u66f4\u901a\u8fc74A\u5e7f\u544a\u516c\u53f8\u7684\u5353\u8d8a\u7b56\u5212\uff0c\u5411\u4e16\u4eba\u5c55\u793a\u4e86\u521b\u65b0\u7cbe\u795e\u3002\u8fd9\u4e00\u7cfb\u5217\u5e7f\u544a\u4ee5\u4f20\u5947\u4eba\u7269\u7684\u6545\u4e8b\u8ba9\u6574\u4e2a\u54c1\u724c\u7406\u5ff5\u5f97\u5230\u4e86\u6df1\u523b\u7684\u4f20\u8fbe\uff0c\u6210\u529f\u5438\u5f15\u4e86\u6570\u91cf\u5e9e\u5927\u7684\u5fe0\u5b9e\u7528\u6237\u3002<\/p>\n

\u5b9d\u9a6c\u2014\u2014\u201c\u9a7e\u9a76\u7684\u4e50\u8da3\u201d<\/strong><\/p>\n

\u5b9d\u9a6c\u7684\u201c\u9a7e\u9a76\u7684\u4e50\u8da3\u201d\u7cfb\u5217\u5e7f\u544a\u901a\u8fc7\u5e7d\u9ed8\u751f\u52a8\u7684\u8868\u73b0\u65b9\u5f0f\uff0c\u5c55\u793a\u4e86\u5176\u5353\u8d8a\u7684\u6c7d\u8f66\u6027\u80fd\u4e0e\u9a7e\u4e58\u4f53\u9a8c\u3002\u8fd9\u6837\u6df1\u5165\u4eba\u5fc3\u7684\u521b\u610f\uff0c\u8ba9\u5b9d\u9a6c\u54c1\u724c\u6210\u529f\u8d62\u5f97\u4e86\u5e74\u8f7b\u6d88\u8d39\u8005\u7684\u9752\u7750\u3002<\/p>\n

\u56db\u3001\u672a\u6765\u5c55\u671b\uff1a4A\u5e7f\u544a\u516c\u53f8\u7684\u65b0\u6311\u6218<\/strong><\/p>\n

\u4f34\u968f\u7740\u79d1\u6280\u7684\u8fc5\u731b\u53d1\u5c55\uff0c\u5e7f\u544a\u884c\u4e1a\u4e5f\u5728\u8fc5\u901f\u53d8\u9769\u3002\u6570\u5b57\u5316\u3001\u793e\u4ea4\u5316\u3001\u4e2a\u6027\u5316\u7684\u8d8b\u52bf\u5df2\u7ecf\u6210\u4e3a\u4e3b\u6d41\uff0c\u8fd9\u4e9b\u53d8\u5316\u5bf94A\u5e7f\u544a\u516c\u53f8\u63d0\u51fa\u4e86\u65b0\u7684\u6311\u6218\u4e0e\u673a\u9047\u3002<\/p>\n

1. \u6570\u5b57\u8425\u9500\u7684\u5d1b\u8d77<\/strong><\/p>\n

\u5728\u793e\u4ea4\u5a92\u4f53\u5f3a\u5927\u5f71\u54cd\u529b\u7684\u63a8\u52a8\u4e0b\uff0c\u6570\u5b57\u8425\u9500\u5df2\u7ecf\u4e0d\u53ef\u9006\u8f6c\u5730\u6210\u4e3a\u5e7f\u544a\u516c\u53f8\u65e0\u6cd5\u5ffd\u89c6\u7684\u91cd\u8981\u9886\u57df\u3002\u5982\u4f55\u6709\u6548\u5229\u7528\u4e92\u8054\u7f51\u4e0e\u793e\u4ea4\u5e73\u53f0\u8fdb\u884c\u4f20\u64ad\uff0c\u6210\u4e3a4A\u5e7f\u544a\u516c\u53f8\u5fc5\u987b\u9762\u5bf9\u7684\u5173\u952e\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u901a\u8fc7\u5927\u6570\u636e\u7cbe\u51c6\u5206\u6790\u7528\u6237\u9700\u6c42\uff0c\u5b9e\u73b0\u4e2a\u6027\u5316\u8425\u9500\uff0c\u5c06\u662f\u672a\u6765\u5e7f\u544a\u7684\u5236\u80dc\u6cd5\u5b9d\u3002<\/p>\n

2. \u5927\u6570\u636e\u5206\u6790<\/strong><\/p>\n

\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u6df1\u5165\u7406\u89e3\u4e0d\u4ec5\u9700\u4f9d\u6258\u7ecf\u9a8c\u79ef\u7d2f\uff0c\u66f4\u79bb\u4e0d\u5f00\u5927\u6570\u636e\u5206\u6790\u6280\u672f\u7684\u652f\u6491\u30024A\u5e7f\u544a\u516c\u53f8\u9700\u8981\u4e0d\u65ad\u589e\u5f3a\u81ea\u8eab\u5728\u6570\u636e\u5206\u6790\u4e0e\u5904\u7406\u65b9\u9762\u7684\u80fd\u529b\uff0c\u4ee5\u671f\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u7cbe\u51c6\u7684\u5e7f\u544a\u6295\u653e\u89e3\u51b3\u65b9\u6848\uff0c\u8fd9\u662f\u54c1\u724c\u5236\u5b9a\u7b56\u7565\u65f6\u4e0d\u53ef\u6216\u7f3a\u7684\u8981\u7d20\u3002<\/p>\n

3. \u53ef\u6301\u7eed\u53d1\u5c55<\/strong><\/p>\n

\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u6b63\u5f00\u59cb\u6ce8\u91cd\u793e\u4f1a\u8d23\u4efb\u4e0e\u73af\u5883\u4fdd\u62a4\uff0c4A\u5e7f\u544a\u516c\u53f8\u4e5f\u9700\u8981\u5728\u54c1\u724c\u4f20\u64ad\u4e2d\u878d\u5165\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u7406\u5ff5\uff0c\u4e0e\u6d88\u8d39\u8005\u7684\u4ef7\u503c\u89c2\u4ea7\u751f\u5171\u9e23\u3002\u6bd4\u5982\uff0c\u67d0\u54c1\u724c\u5728\u5e7f\u544a\u4e2d\u5f3a\u8c03\u751f\u6001\u73af\u4fdd\uff0c\u6210\u529f\u5438\u5f15\u4e86\u5927\u91cf\u5173\u6ce8\u793e\u4f1a\u8d23\u4efb\u7684\u5e74\u8f7b\u6d88\u8d39\u8005\u3002<\/p>\n

\u4e94\u3001\u603b\u7ed3<\/strong><\/p>\n

\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u73af\u5883\u4e2d\uff0c4A\u5e7f\u544a\u516c\u53f8\u4ecd\u7136\u662f\u54c1\u724c\u63a8\u5e7f\u884c\u4e4b\u6709\u6548\u7684\u5408\u4f5c\u4f19\u4f34\u3002\u51ed\u501f\u5176\u4e13\u4e1a\u56e2\u961f\u3001\u65e0\u5c3d\u7684\u521b\u610f\u3001\u6574\u4f53\u670d\u52a1\u548c\u56fd\u9645\u89c6\u91ce\uff0c4A\u5e7f\u544a\u516c\u53f8\u65e0\u7591\u5728\u5f15\u9886\u5e7f\u544a\u884c\u4e1a\u7684\u672a\u6765\uff0c\u52a9\u529b\u54c1\u724c\u5728\u5c42\u5c42\u6311\u6218\u4e2d\u52c7\u6562\u524d\u884c\uff0c\u53d6\u5f97\u5353\u8d8a\u4e1a\u7ee9\u3002<\/p>\n

\u4f5c\u4e3a\u54c1\u724c\u63a8\u5e7f\u7684\u5f15\u9886\u8005\uff0c4A\u5e7f\u544a\u516c\u53f8\u5c06\u7ee7\u7eed\u53d1\u6325\u72ec\u7279\u4f18\u52bf\uff0c\u63a8\u52a8\u884c\u4e1a\u53d1\u5c55\uff0c\u521b\u9020\u66f4\u591a\u4ee4\u4eba\u60ca\u8273\u7684\u5e7f\u544a\u4f5c\u54c1\u3002\u672a\u6765\uff0c\u54c1\u724c\u4e0e4A\u5e7f\u544a\u516c\u53f8\u7684\u6545\u4e8b\u5c06\u66f4\u52a0\u7cbe\u5f69\u7eb7\u5448\uff0c\u8ba9\u6211\u4eec\u4e00\u8d77\u671f\u5f85\u8fd9\u4e00\u65c5\u7a0b\u7684\u6bcf\u4e00\u6b65\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5728\u8fd9\u4e2a\u4fe1\u606f\u7206\u70b8\u3001\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0c\u54c1\u724c\u63a8\u5e7f\u7684\u91cd\u8981\u6027\u6108\u52a0\u51f8\u663e\u3002\u5982\u4f55\u6709\u6548\u6293\u4f4f\u6d88\u8d39\u8005\u7684\u773c\u7403\u3001\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u4e0e\u7f8e\u8a89\u5ea6…<\/p>\n","protected":false},"author":2,"featured_media":8883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169],"tags":[1184,1344,111],"class_list":["post-15336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plan-view","tag-agggs","tag-brandimage","tag-ppch"],"_links":{"self":[{"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/posts\/15336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/comments?post=15336"}],"version-history":[{"count":1,"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/posts\/15336\/revisions"}],"predecessor-version":[{"id":15341,"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/posts\/15336\/revisions\/15341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/media\/8883"}],"wp:attachment":[{"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/media?parent=15336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/categories?post=15336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/tags?post=15336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}