{"id":15228,"date":"2025-04-04T08:18:40","date_gmt":"2025-04-04T00:18:40","guid":{"rendered":"https:\/\/www.dtgf.net\/?p=15228"},"modified":"2025-04-01T15:52:47","modified_gmt":"2025-04-01T07:52:47","slug":"%e4%bc%81%e4%b8%9avi%e8%ae%be%e8%ae%a1%e5%85%ac%e5%8f%b8%ef%bc%9a%e8%b5%8b%e8%83%bd%e5%93%81%e7%89%8c%e5%8f%91%e5%b1%95%e7%9a%84%e7%a7%98%e5%af%86%e6%ad%a6%e5%99%a8","status":"publish","type":"post","link":"https:\/\/www.dtgf.net\/15228.html","title":{"rendered":"\u4f01\u4e1aVI\u8bbe\u8ba1\u516c\u53f8\uff1a\u8d4b\u80fd\u54c1\u724c\u53d1\u5c55\u7684\u79d8\u5bc6\u6b66\u5668"},"content":{"rendered":"
\u5728\u5e02\u573a\u7ade\u4e89\u6108\u53d1\u6fc0\u70c8\u7684\u4eca\u5929\uff0c\u4e00\u4e2a\u72ec\u7279\u4e14\u4ee4\u4eba\u96be\u5fd8\u7684\u54c1\u724c\u5f62\u8c61\u662f\u4f01\u4e1a\u7acb\u8db3\u4e8e\u5e02\u573a\u7684\u57fa\u7840\u3002\u800c\u8fd9\u4e00\u5207\u7684\u524d\u63d0\uff0c\u5c31\u662f\u4e00\u4e2a\u51fa\u8272\u7684\u89c6\u89c9\u8bc6\u522b\u7cfb\u7edf\uff08VI\u8bbe\u8ba1\uff09\u3002\u5b83\u4e0d\u4ec5\u5173\u4e4e\u4f01\u4e1a\u7684\u6807\u5fd7\u3001\u8272\u5f69\u548c\u5b57\u4f53\u7b49\u89c6\u89c9\u5143\u7d20\u7684\u642d\u914d\uff0c\u66f4\u6df1\u8fdc\u5730\u5f71\u54cd\u7740\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\u548c\u4fe1\u4efb\u5ea6\u3002\u4eca\u5929\uff0c\u6211\u4eec\u5c31\u6765\u6df1\u5165\u63a2\u8ba8\u4f01\u4e1aVI\u8bbe\u8ba1\u516c\u53f8\u5982\u4f55\u8d4b\u80fd\u54c1\u724c\u53d1\u5c55\uff0c\u8ba9\u60a8\u7684\u4f01\u4e1a\u5728\u6d77\u91cf\u54c1\u724c\u4e2d\u95ea\u8000\u593a\u76ee\u3002<\/p>\n
\u4e00\u3001VI\u8bbe\u8ba1\u2014\u2014\u4f01\u4e1a\u5f62\u8c61\u5851\u9020\u7684\u57fa\u77f3<\/strong><\/p>\n VI\u8bbe\u8ba1\uff08Visual Identity\uff09\u662f\u4f01\u4e1a\u5728\u5e02\u573a\u4e0a\u4f20\u64ad\u54c1\u724c\u5f62\u8c61\u7684\u91cd\u8981\u5de5\u5177\u3002\u5b83\u901a\u8fc7\u72ec\u7279\u7684\u89c6\u89c9\u5143\u7d20\u548c\u7edf\u4e00\u7684\u8bbe\u8ba1\u98ce\u683c\uff0c\u4f7f\u6d88\u8d39\u8005\u5728\u4e00\u77ac\u95f4\u8bc6\u522b\u51fa\u54c1\u724c\u3002\u60f3\u8c61\u4e00\u4e0b\uff0c\u60a8\u8d70\u8fdb\u4e00\u5bb6\u5496\u5561\u9986\uff0c\u6e29\u6696\u7684\u706f\u5149\u3001\u8212\u9002\u7684\u73af\u5883\uff0c\u4ee5\u53ca\u5899\u4e0a\u90a3\u8ba9\u4eba\u5370\u8c61\u6df1\u523b\u7684logo\uff0c\u77ac\u95f4\u5c31\u80fd\u8ba9\u60a8\u611f\u53d7\u5230\u54c1\u724c\u7684\u6e29\u5ea6\u4e0e\u5b9a\u4f4d\u3002\u8fd9\u79cd\u4e00\u81f4\u6027\u7684\u8bbe\u8ba1\u4e0d\u4ec5\u80fd\u591f\u8ba9\u6d88\u8d39\u8005\u5feb\u901f\u8bb0\u4f4f\u54c1\u724c\uff0c\u66f4\u80fd\u5728\u6f5c\u610f\u8bc6\u4e2d\u5851\u9020\u5176\u4e13\u4e1a\u548c\u53ef\u4fe1\u8d56\u7684\u5f62\u8c61\u3002<\/p>\n \u4e3a\u4f55\u9009\u62e9\u4e13\u4e1a\u7684\u4f01\u4e1aVI\u8bbe\u8ba1\u516c\u53f8\uff1f<\/strong><\/p>\n \u4e13\u4e1a\u7684\u4f01\u4e1aVI\u8bbe\u8ba1\u516c\u53f8\u62e5\u6709\u4e30\u5bcc\u7684\u8bbe\u8ba1\u7ecf\u9a8c\uff0c\u901a\u8fc7\u6df1\u5165\u7684\u5e02\u573a\u8c03\u7814\u4e0e\u6d88\u8d39\u8005\u6d1e\u5bdf\uff0c\u4e3a\u4f01\u4e1a\u91cf\u8eab\u5b9a\u5236\u4e2a\u6027\u5316\u7684\u8bbe\u8ba1\u65b9\u6848\u3002\u8fd9\u6837\u7684\u4e13\u4e1a\u80fd\u529b\uff0c\u4e0d\u4ec5\u4ec5\u662f\u8bbe\u8ba1\u5e08\u7684\u827a\u672f\u521b\u4f5c\uff0c\u66f4\u662f\u5bf9\u54c1\u724c\u672a\u6765\u53d1\u5c55\u7684\u6df1\u523b\u7406\u89e3\u3002\u8fd0\u7528VI\u8bbe\u8ba1\u516c\u53f8\u63d0\u4f9b\u7684\u4e13\u4e1a\u670d\u52a1\uff0c\u4f01\u4e1a\u80fd\u591f\u5728\u77ac\u606f\u4e07\u53d8\u7684\u5e02\u573a\u4e2d\u5360\u636e\u6709\u5229\u5730\u4f4d\uff0c\u65e0\u8bba\u662f\u5927\u578b\u8de8\u56fd\u4f01\u4e1a\u8fd8\u662f\u5c0f\u578b\u521b\u4e1a\u516c\u53f8\uff0cVI\u8bbe\u8ba1\u90fd\u5c06\u4e3a\u60a8\u5f00\u542f\u66f4\u5e7f\u9614\u7684\u53d1\u5c55\u4e4b\u8def\u3002<\/p>\n \u4e8c\u3001VI\u8bbe\u8ba1\u63d0\u5347\u4f01\u4e1a\u5f62\u8c61\u7684\u591a\u91cd\u7ef4\u5ea6<\/strong><\/p>\n \u9ad8\u54c1\u8d28\u7684VI\u8bbe\u8ba1\u4e0d\u4ec5\u4ec5\u4f53\u73b0\u5728\u7f8e\u89c2\u7684\u89c6\u89c9\u6548\u679c\u4e0a\uff0c\u66f4\u80fd\u5728\u591a\u4e2a\u5c42\u9762\u4e0a\u63d0\u5347\u4f01\u4e1a\u6574\u4f53\u5f62\u8c61\u3002<\/p>\n 1\u3001\u7edf\u4e00\u6027\u2014\u2014\u54c1\u724c\u63a5\u89e6\u70b9\u7684\u65e0\u7f1d\u5bf9\u63a5<\/strong><\/p>\n \u4e00\u6d41\u7684VI\u8bbe\u8ba1\u4f1a\u8d2f\u7a7f\u4f01\u4e1a\u7684\u6bcf\u4e00\u4e2a\u63a5\u89e6\u70b9\uff0c\u5305\u62ec\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u7684\u5e7f\u544a\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u5b98\u65b9\u7f51\u7ad9\u4e43\u81f3\u95e8\u5e97\u7684\u8bbe\u8ba1\u88c5\u6f62\u3002\u5f53\u6d88\u8d39\u8005\u5728\u4e0d\u540c\u6e20\u9053\u63a5\u89e6\u5230\u540c\u6837\u98ce\u683c\u7684\u54c1\u724c\u5448\u73b0\u65f6\uff0c\u4f1a\u589e\u5f3a\u54c1\u724c\u5728\u5176\u5fc3\u76ee\u4e2d\u7684\u8ba4\u540c\u611f\u3002\u6b64\u5916\uff0cVI\u8bbe\u8ba1\u7684\u7edf\u4e00\u6027\u8fd8\u80fd\u63d0\u5347\u4f01\u4e1a\u7684\u4e13\u4e1a\u6027\uff0c\u4ece\u800c\u83b7\u53d6\u66f4\u591a\u7684\u5ba2\u6237\u4fe1\u4efb\u3002<\/p>\n 2\u3001\u521b\u610f\u4e0e\u5408\u6cd5\u6027\u2014\u2014\u8bbe\u8ba1\u7684\u53cc\u91cd\u4fdd\u969c<\/strong><\/p>\n \u4f01\u4e1aVI\u8bbe\u8ba1\u516c\u53f8\u4e0d\u4ec5\u63d0\u4f9b\u5177\u6709\u5ba1\u7f8e\u4ef7\u503c\u7684\u521b\u610f\u8bbe\u8ba1\uff0c\u5728\u5408\u6cd5\u5408\u89c4\u65b9\u9762\u540c\u6837\u4e0d\u53ef\u5ffd\u89c6\u3002\u8bbe\u8ba1\u5e08\u9700\u8981\u786e\u4fdd\u521b\u9020\u7684\u89c6\u89c9\u5143\u7d20\u5728\u5546\u6807\u6ce8\u518c\u53ca\u77e5\u8bc6\u4ea7\u6743\u65b9\u9762\u6ca1\u6709\u51b2\u7a81\uff0c\u8fd9\u6837\u4e0d\u4ec5\u4fdd\u62a4\u4e86\u4f01\u4e1a\u7684\u6743\u76ca\uff0c\u4e5f\u51cf\u5c11\u4e86\u672a\u6765\u53ef\u80fd\u9762\u4e34\u7684\u6cd5\u5f8b\u98ce\u9669\u3002<\/p>\n \u4e09\u3001VI\u8bbe\u8ba1\u52a9\u529b\u54c1\u724c\u4f20\u64ad\uff0c\u5efa\u7acb\u72ec\u7279\u5e02\u573a\u5730\u4f4d<\/strong><\/p>\n \u5728\u65e5\u5e38\u7684\u54c1\u724c\u4f20\u64ad\u4e2d\uff0cVI\u8bbe\u8ba1\u626e\u6f14\u7740\u4e00\u4e2a\u81f3\u5173\u91cd\u8981\u7684\u89d2\u8272\u3002\u6ca1\u6709VI\u8bbe\u8ba1\u7684\u652f\u6301\uff0c\u4f20\u7edf\u7684\u5e7f\u544a\u5ba3\u4f20\u5f80\u5f80\u96be\u4ee5\u5f62\u6210\u5f3a\u6709\u529b\u7684\u5e02\u573a\u5b58\u5728\u611f\u3002\u6709\u6548\u7684\u89c6\u89c9\u8bc6\u522b\u7cfb\u7edf\u80fd\u591f\u5e2e\u52a9\u54c1\u724c\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u5efa\u7acb\u9c9c\u660e\u7684\u5f62\u8c61\u3002<\/p>\n \u7ebf\u4e0b\u4e0e\u7ebf\u4e0a\u7684\u5b8c\u7f8e\u7ed3\u5408<\/strong><\/p>\n \u4e0d\u8bba\u662f\u5728\u5e97\u5185\u7684\u6d77\u62a5\uff0c\u8fd8\u662f\u5728\u7ebf\u4e0a\u7684\u793e\u4ea4\u5e73\u53f0\uff0cVI\u8bbe\u8ba1\u90fd\u80fd\u786e\u4fdd\u54c1\u724c\u5728\u89c6\u89c9\u4e0a\u7684\u4e00\u81f4\u6027\u3002\u901a\u8fc7\u7edf\u4e00\u7684\u89c6\u89c9\u5143\u7d20\uff0c\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u51b3\u7b56\u65f6\uff0c\u80fd\u591f\u66f4\u52a0\u76f4\u89c2\u5730\u611f\u53d7\u5230\u54c1\u724c\u6240\u4f20\u8fbe\u7684\u6838\u5fc3\u4ef7\u503c\u3002\u6b64\u5916\uff0c\u826f\u597d\u7684\u89c6\u89c9\u4f20\u64ad\u8fd8\u80fd\u63d0\u9ad8\u54c1\u724c\u7684\u5fe0\u8bda\u5ea6\uff0c\u5f53\u987e\u5ba2\u5728\u8d2d\u4e70\u65f6\uff0c\u770b\u5230\u719f\u6089\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u66f4\u53ef\u80fd\u4ea7\u751f\u66f4\u591a\u7684\u60c5\u611f\u8054\u7ed3\u3002<\/p>\n \u56db\u3001\u9009\u62e9\u4f01\u4e1aVI\u8bbe\u8ba1\u516c\u53f8\u7684\u7406\u7531<\/strong><\/p>\n \u4f01\u4e1a\u9009\u62e9VI\u8bbe\u8ba1\u516c\u53f8\u4e0d\u4ec5\u4ec5\u662f\u4e3a\u4e86\u4e00\u4e2a\u9879\u76ee\u7684\u843d\u5730\uff0c\u66f4\u662f\u4e00\u573a\u54c1\u724c\u5316\u7684\u6df1\u5ea6\u5408\u4f5c\u3002\u4ee5\u4e0b\u662f\u9009\u62e9\u4e13\u4e1a\u8bbe\u8ba1\u516c\u53f8\u7684\u51e0\u5927\u7406\u7531\uff1a<\/p>\n 1\u3001\u5e02\u573a\u5206\u6790\u4e0e\u5b9a\u4f4d\u652f\u6301<\/strong><\/p>\n VI\u8bbe\u8ba1\u516c\u53f8\u4e0d\u4ec5\u63d0\u4f9b\u8bbe\u8ba1\u670d\u52a1\uff0c\u8fd8\u80fd\u591f\u4e3a\u4f01\u4e1a\u6df1\u5165\u5206\u6790\u5e02\u573a\u548c\u7ade\u4e89\u5bf9\u624b\uff0c\u5e2e\u52a9\u60a8\u7cbe\u51c6\u786e\u5b9a\u54c1\u724c\u5b9a\u4f4d\u3002\u8fd9\u79cd\u6df1\u5165\u7684\u5206\u6790\uff0c\u80fd\u591f\u4e3a\u540e\u7eed\u7684\u8bbe\u8ba1\u65b9\u6848\u63d0\u4f9b\u5f3a\u6709\u529b\u7684\u652f\u6301\uff0c\u4f7f\u8bbe\u8ba1\u66f4\u5177\u9488\u5bf9\u6027\u548c\u6709\u6548\u6027\u3002<\/p>\n 2\u3001\u4e00\u7ad9\u5f0f\u670d\u52a1\uff0c\u63d0\u9ad8\u6548\u7387<\/strong><\/p>\n \u4ece\u54c1\u724c\u8c03\u7814\u5230\u8bbe\u8ba1\u5b9e\u65bd\uff0c\u518d\u5230\u540e\u671f\u7684\u54c1\u724c\u7ba1\u7406\uff0c\u4e13\u4e1a\u7684\u4f01\u4e1aVI\u8bbe\u8ba1\u516c\u53f8\u901a\u5e38\u63d0\u4f9b\u4e00\u7ad9\u5f0f\u670d\u52a1\u3002\u4f01\u4e1a\u53ea\u9700\u4e13\u6ce8\u4e8e\u81ea\u8eab\u4e1a\u52a1\uff0c\u800c\u5c06\u590d\u6742\u7684\u8bbe\u8ba1\u9700\u6c42\u4ea4\u7ed9\u4e13\u4e1a\u56e2\u961f\uff0c\u6709\u6548\u63d0\u5347\u5de5\u4f5c\u6548\u7387\u3002<\/p>\n \u4e94\u3001\u603b\u7ed3\uff1aVI\u8bbe\u8ba1\u8ba9\u54c1\u724c\u7115\u53d1\u65b0\u751f\u673a<\/strong><\/p>\n \u603b\u7ed3\u6765\u770b\uff0c\u4f01\u4e1aVI\u8bbe\u8ba1\u516c\u53f8\u51ed\u501f\u5176\u4e30\u5bcc\u7684\u7ecf\u9a8c\u4e0e\u521b\u610f\u80fd\u529b\uff0c\u80fd\u591f\u5e2e\u52a9\u4f01\u4e1a\u901a\u8fc7\u79d1\u5b66\u7684\u89c6\u89c9\u8bbe\u8ba1\u63d0\u5347\u54c1\u724c\u5f62\u8c61\uff0c\u589e\u5f3a\u5e02\u573a\u7ade\u4e89\u529b\u3002\u662f\u5426\u6709\u60f3\u8fc7\uff0c\u60a8\u7684\u54c1\u724c\u80fd\u591f\u5728\u8fd9\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u6807\u65b0\u7acb\u5f02\uff0c\u539f\u56e0\u65e0\u4ed6\uff0c\u4fbf\u662f\u8fd9\u4e00\u4efd\u72ec\u7279\u800c\u4e13\u4e1a\u7684VI\u8bbe\u8ba1\u3002<\/p>\n \u9009\u62e9\u4e00\u5bb6\u4f18\u79c0\u7684\u4f01\u4e1aVI\u8bbe\u8ba1\u516c\u53f8\uff0c\u610f\u5473\u7740\u9009\u62e9\u8d4b\u80fd\u54c1\u724c\u589e\u957f\u7684\u6700\u4f73\u4f19\u4f34\u3002\u65e0\u8bba\u60a8\u662f\u5e0c\u671b\u91cd\u65b0\u5851\u9020\u4f01\u4e1a\u5f62\u8c61\uff0c\u8fd8\u662f\u5728\u5bfb\u627e\u72ec\u7279\u7684\u54c1\u724c\u8868\u8fbe\uff0cVI\u8bbe\u8ba1\u90fd\u5c06\u4e3a\u60a8\u5f00\u8f9f\u5d2d\u65b0\u7684\u89c6\u91ce\uff0c\u4e3a\u54c1\u724c\u6ce8\u5165\u6301\u4e45\u7684\u751f\u547d\u529b\u3002\u8ba9\u6211\u4eec\u4e00\u8d77\uff0c\u501f\u52a9VI\u8bbe\u8ba1\u7684\u529b\u91cf\uff0c\u8d4b\u80fd\u54c1\u724c\u53d1\u5c55\uff0c\u63a8\u52a8\u4f01\u4e1a\u8d70\u5411\u66f4\u5927\u7684\u6210\u529f\uff01<\/p>\n","protected":false},"excerpt":{"rendered":" \u5728\u5e02\u573a\u7ade\u4e89\u6108\u53d1\u6fc0\u70c8\u7684\u4eca\u5929\uff0c\u4e00\u4e2a\u72ec\u7279\u4e14\u4ee4\u4eba\u96be\u5fd8\u7684\u54c1\u724c\u5f62\u8c61\u662f\u4f01\u4e1a\u7acb\u8db3\u4e8e\u5e02\u573a\u7684\u57fa\u7840\u3002\u800c\u8fd9\u4e00\u5207\u7684\u524d\u63d0\uff0c\u5c31\u662f\u4e00\u4e2a\u51fa\u8272\u7684\u89c6\u89c9…<\/p>\n","protected":false},"author":2,"featured_media":9401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169],"tags":[179,70,288,192,185,82],"class_list":["post-15228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plan-view","tag-videsign","tag-qyvidesign","tag-qyvsjgs","tag-ppdw","tag-sbzc","tag-sjgs"],"_links":{"self":[{"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/posts\/15228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/comments?post=15228"}],"version-history":[{"count":1,"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/posts\/15228\/revisions"}],"predecessor-version":[{"id":15234,"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/posts\/15228\/revisions\/15234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/media\/9401"}],"wp:attachment":[{"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/media?parent=15228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/categories?post=15228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dtgf.net\/wp-json\/wp\/v2\/tags?post=15228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}